How to use LinkedIn to get business leads?

How to use LinkedIn to get business leads?

This digital world is helping Colorado businesses in several ways. In the older times, you were to get business leads from only the people you met or the people you knew about. This restricted the process in terms of options and location. To gain business leads, connect with many people on LinkedIn. Learn below about how to gain leads using LinkedIn.

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Different ways to use LinkedIn to get business leads

The following are the things that you need to do to get Colorado business leads from using LinkedIn.

Things will start with your business profile

First things first, you need to start with a profile that professionally represents your business. You need to make sure to make it so good that a glance at your profile tells people what you and your business do. An amazing way to start is by creating a 30-second commercial video with infographics and text on it. including a voice-over for more information will be an amazing thing as well.

Keep adding people to your network

LinkedIn provides you with a “People You May Know” list and all you need to do is to click on connect with everyone on that list. There may be some people who use it while some connections will not be that useful. However, connecting with these people will never be non-beneficial for your business.

One thing that you should consider is that you must only connect with the people you know regardless of them being beneficial for your business or not. The LinkedIn algorithm may backfire if you misuse it by adding people that you do not know.

Search for the people who are not on your list, but they may be beneficial for your business

Now that you have a lot of connections on LinkedIn you need to filter them out. Here you will be visiting the profiles of people who may be beneficial for your business. Make a note of all the people and get recommendations about those people from your contacts who know them well.

Pay attention to your current clients and prospects

Another amazing thing to use LinkedIn to get business leads is by paying attention to your current clients and prospects. Check if they are available on LinkedIn or not and if they do then connect with them there. It will be very beneficial for getting recommendations and reviews.

Use the daily update or the pulse feature

It is a feature that tells all your connections that you are active on LinkedIn. All you need to do is to post an update relevant to your prospects and it will be shown to all of your connections.

Wait and let the process happen

The last thing that you need to do is to wait. As a businessman, you need to understand that success does not come overnight, and you must wait and let the process happen.


Just like the social media platforms where you socialize with other people, LinkedIn is a platform that can be used for professional specializing. Here we were discussing how you can use LinkedIn to get business leads.


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Chris Heidlebaugh

Chris Heidlebaugh is the owner and operator of Colorado Web Impressions, a local, Colorado digital marketing agency in Colorado Springs, CO.


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