Law Firm SEO

Your attorney and law firm business is unique, just like our Colorado digital marketing  company is. Contact our local Colorado law firm marketing experts to talk about your past, present, and future search engine goals.

Tips for Attorneys to Grow with Digital Marketing

Digital marketing is very important, no matter what type of law firm you are running right now. Also, it makes no difference which level of business you have, either small scale or large scale, the only thing that makes difference is how you handle everything online. Today is the day of digital media and you have to consider this power no matter what. If you are the author of your legal business success, the best way to make it reach as many people as you want is to use the digital marketing method.

• Attorneys
• Lawyers
• Law Firms
• Divorce Attorneys
• Bankruptcy Attorneys
• Auto Accident Attorneys
• Personal Injury Attorneys
• Workers Comp Attorneys
• and more

With 20 years of experience, we have learned a thing or two. One main complaint we hear about search engine optimization companies is a company gets sold a long term, locked-in and then when the honeymoon phase is over around month 3 to 4, you wonder if anyone is even helping you any more? You’re locked into a 12 month contract and have no idea if your SEO services are being outsourced vs in-house, your monthly reports are confusing PDF’s, and to top it off… your SEO agency works with other companies like your competition, serving the same areas, and have no loyalty to your business.  

How Attorneys can use digital marketing to grow their online presence?

Branding is a necessary element to develop name recognition and build trust with existing and potential customers. The online presence of your company plays an important role in good branding.  In the current digital landscape, brand identity is strongly linked to its presence on social networks. By building an online presence, lawyers can improve their reputation and make their business more accessible. Unfortunately, it’s not always easy but there are many strategies you can use.

Don’t underestimate the value of your targeted digital marketing strategy. It can help your business grow and meet digital marketing needs in all aspects. The question should not be how to start pushing qualified customers along the way and generating the return on investment that your business expects. Your online reputation can be long term success or collapse. Unfortunately, people tend to believe negative reviews rather than positive. If you are a reputable online business, this can also be dangerous. A good online reputation is essential for large and small businesses.

Here are some tips on how attorneys can use digital marketing to grow their online presence.

Refine your social pages

You must first make sure that your social profiles are optimized and ready to be displayed. Create separate business pages for personal accounts and delete any additional accounts that may prevent users from finding you. Choose a high-quality professional image for your profile picture and try using it for all the accounts. It will make it easier to create a consistent brand image.

Create relevant content

Content is a very powerful element of a good digital marketing strategy. Keep in mind that the content will be different for each social platform.  LinkedIn and Twitter should primarily be used to share information, updates, and blog posts, while Instagram and Facebook are still primarily social platforms that encourage a more personal approach.  

Interact with your followers

Your social presence must not be one-sided. To help get subscribers and create connections, make sure you like to respond to comments, then retweet and follow others. Also, joining groups on LinkedIn and Facebook will allow you to interact more closely with personal and professional communities.

Consider SEO audit

SEO auditing should be the top priority on your list. Check page authority and domain, select keywords to generate metadata, and recommend home page recommendations and additional pages. Assess the need to improve social presence and online status while identifying link opportunities.

Ask your clients for reviews

People use the Internet to verify the experience of a professional. While the content may help them assess the lawyer’s experience to some extent, they are looking for evidence to form an opinion. Reviews can help provide this guide to your audience and encourage them to convert. Ask your existing customers to comment on your services in different ways on the Internet, including your website. This will create a positive impression on your potential customers.

Lawyers should explore the full potential of digital media to promote their practice to the target audience. These digital marketing tips for attorneys discussed here can be used to create an effective strategy that helps improve your online presence.