What is a Dofollow and Nofollow Link?

What is a Dofollow and Nofollow link?

Everyone is looking to get a better ranking on search engine results and SOE techniques are being used for this purpose. One of those SEO techniques that brings a lot of benefits is backlinking and it is used by several search engines for providing a better ranking to the website. The Dofollow link is a backlink that helps in your SEO results by providing the authority of origin to the destination site of the link. The Nofollow link is the backlink that does not pass the authority to the destination website. We incorporate these techniques in our Colorado SEO services. 

What is a Dofollow link?

So, the Dofollow link is a backlink that helps in your SEO results by providing the authority of origin to the destination site of the link. Using these links helps in improving the domain authority of your website which also affects a better domain rating.

It altogether helps in improving the keyword ranking of your website and the whole process of passing authority is known as “Link Juice”. When you are using the backlinks, they are Dofollow links by default.

What is a Nofollow Link?

The Nofollow link is the backlink that does not pass the authority to the destination website. Due to this, it does not help directly for SEO results. When you are using the backlinks, they are not Nofollow by default it is required to change the code when linking to the website to make them Nofollow.

How to tell if a backlink is Dofollow or Nofollow?

If you are on a website and there are some backlinks that you can see but you do not know if they are Dofollow or Nofollow. Then there is a simple trick that will tell you, their type. The trick is to check their HTML code. You can simply do it by inspecting it on the web browser.

If the HTML code of that backlink has rel=”nofollow” then it is a Nofollow link. Otherwise, it is not a Nofollow link so it will be a Dofollow link.

If you are not able to use the inspect method, then you can also use the keyword analysis tools for getting the results with ease.

When should you use Dofollow and Nofollow links on your website?

While the Dofollow links add to your SEO results and Nofollow do not, both of these links are valuable for the traffic. However, this does not mean that you can use whichever wherever you want to. So, here is when you should use Dofollow and Nofollow links.

When there is some sponsored post or paid partnership that you do not want Google to think that you are trying to game the system of search results with the linking scheme then you must go for Nofollow links. Otherwise using the Dofollow links is a better option.

Conclusion

Adding Dofollow links and Nofollow links is a way of telling the search engine algorithms about the websites that you are linking to. It tells how you are linking in the case of passing the authority. Here we were discussing everything that you needed to know about Dofollow and Nofollow links. Contact Chris today at 719-419-3935 to inquire about web design services for your Colorado business.