What is CPC?
What is CPC?
As you are having some ads that are directing the traffic to your website you have to pay for the ads. The cost usually is being calculated per click, so this cost is called the CPC or the cost per click. However, calculating this cost is not as simple because there are a lot of things like the score of your ad and website, the rate of that keyword in the market, and several things.
Developing a website and filling it with amazing content is sometimes not enough to make it successful. It is because there are not enough visitors on the website which is necessary for success. However, the good thing here is that you can buy the visitors by strategically placing the online ads.
These ads are placed on other websites and they direct the visitor to your website every time they click on that ad. CPC or Cost per click is related to this factor and here, we will be discussing it more.
What is the average CPC?
When you are getting the ads, you have to pay for the clicks. As the prices of clicks vary from one factor to the other different factors are affecting this price. However, on average the price ranges between $1 and $2 per click.
Sometimes it gets lower and sometimes it can even get as high as $50 per click. This is again dependent on the score and the market value and demand of the keyword that you have selected.
How you can get a lower CPC while you maintain the value?
For achieving success, you need to make sure that your CPC is as low as possible. However, at the same time, you do not want the quality of your website to go bad. So, here are some ways that can help lower the CPC while you maintain the value.
Increasing the quality score
This is the score that is managed by some algorithm provided by Google. So, if you are looking for a low CPC then you need to increase this score. One of the easiest ways to do this is to find more efficient landing pages. In this way, the score will increase, and the CPC will decrease.
Refining your reach.
While you have amazing content on your website, and you are making it even better there is another thing that you need to do. This is to remove the negative or the loser keywords. In this way, only the good keywords will be targeted, and the CPC will be decreased.
Expanding the reach.
This means that you are finding new valuable clicks for your website. This will be done with the help of newer keywords that the users are searching the most for. Updating your content will be an easy way to include these keywords and this will also result in decreased CPC while you will improve the quality of your web content.
Having a business is all about gaining success and the same goes for the website. While you are looking for your website to become successful, ad clicks can be an amazing way to help things. However, for this, you have to pay CPC, and here we discussed what it means and how it works.