What is Geo-Fencing?

What is Geo-Fencing?

Technology is making several advancements to make your life easy. You can access any location and area because of applications and services provided by the internet. Geofencing is one of the location-based services which can allow the user to have access to the location through using GPS and RFID. It also has access to the Wi-Fi and cellular network of the device.

What to expect from Geofencing?

Geofencing is also called a virtual parameter for the real-world geographical area. It can be very helpful most of the time because of the various features provided by it. We will discuss some of the main uses of Geofencing. You will also have an idea of what to expect from Geofencing.

It Helps you connect better:

Geofencing is location-based marketing that allows you to contact the users of smartphones in a specific location. It is one of the most helpful techniques used for people who want to give a boost to their marketing.

You can significantly contact the people of any location by using Geofencing. It is a virtual parameter that helps you collect data about specific information by having access to the specifications of smartphones, including GPS and cellular networks.

How does it work?

Geofencing works in 3 simple steps.

Creating a virtual boundary

The first step is that a virtual boundary is created around a user by collecting the information of the location. It can locate an area for marketing. You can have access to the boundary of the location. 

Locate the smartphones

The next step is that a person, along with his mobile phone, will walk into the geofence area. It will allow the virtual boundary to act on his phone. 

Trigger an advertisement

You can send notifications and implant your campaign with the smartphone because you have already Geofenced the area. Any mobile phone that comes into your virtual boundary will respond to the marketing purpose you are trying to achieve through Geofencing. It will help you in locating the number of people within the boundary, and it can enhance your marketing values to a greater extent.

Who uses geofencing?

Geofencing is used by many companies that work by tracking the location of users. There are companies like Uber, Walmart, Starbucks, Amazon, etc. all of these websites and applications work because of the geofencing. Your location can be virtually bounded by the companies through geofencing.

It will allow them to get an idea about the number of users in that location and enhance their users by sending them advertisements and notifications. Geofencing does not come in any hard form.

It is present in the form of software that can be installed within any smart device. It is used for marketing purposes which is why it is mostly used by people working as marketers. It is one of the powerful tools to enhance your business.


Geofencing can help a lot for the marketing purpose and people who want to establish businesses in other regions. Some of the significant information about Geofencing is described in detail.

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