What is HubSpot?

What is HubSpot?

HubSpot is a platform that helps you improve your inbound marketing strategies. The platform revolves around Customer Relationship Management (CRM). 

HubSpot integrates cloud-based technology with Customer Relationship Management. It allows you to increase the visibility of your product, brand, or service. As a result, you can attract more potential or existing customers.

HubSpot is a sales software platform that also helps you to improve your communication with your clients, which helps your business attract high-quality leads. Higher quality leads to an increase in your probability of getting an increased number of conversions. And the higher the number of conversions is on your business website, the more you will be able to generate revenue. We refer our Colorado digital marketing clients to HubSpot for a great CRM, chat, and support tool.

What does it do?

As mentioned earlier, HubSpot is a vast platform. It has numerous software which allows you to improve your business’s inbound marketing strategy, enhance ROI, and attract visitors. Below-specified is HubSpot’s software.

Marketing hub software

Marketing hub software has several tools that help you earn high-quality leads and improved conversion rates. You can use Marketing Hub to build up engagement through your content by posting blogs and social media. 

You can also track the valuable data through the Marketing Hub software and improve your content through SEO. Landing pages and attractive emails also help attract more customers. 

Sales Hub

Sales Hub software has some of the most amazing tools through which you can attract a lot of customers, and turn visitors into potential customers. Our Colorado Springs SEO clients love this. Some of the features that the Sales Hub software offer to its users are:

  • Aesthetically pleasing email templates
  • Real-time email tracking 
  • Free calling
  • Meeting scheduling/Call tracking and recording 

All of these features help you strengthen your business relationship with your potential customers and generate higher revenue.

Service Hub

The Service Hub software is all about satisfying the customers and their needs. It offers some of the great tools through which you can enhance customer support. Some of the most popular features of the software are:

  • Real-time chat
  • Can view customer responses
  • Knowledge base
  • Canned snippets
  • Help Desk and ticket automation, and fully automated customer service


CMS Hub software helps you optimize your content, through which you can build user engagement on your business website. Some of the most effective features of this software are: 

  • Recommended SEO
  • Drag and drop interface
  • Built-in and customizable themes
  • Supports content creation in different languages

All of these features of CMS Hub software allow you to create and manage the content of your business website in the most optimized way. As a result, you boost your ROI, earn more conversion rates, and increase the visibility of your brand.

The above-specified are all the things you must know about what HubSpot is.

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Chris Heidlebaugh

Chris Heidlebaugh is the owner and operator of Colorado Web Impressions, a local, Colorado digital marketing agency in Colorado Springs, CO.


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