What is a trademark?

Trademarks are all such things that allow your product, brand, or service to be recognized. Trademarks help customers to identify and distinguish your brand or business from others. The elements that can be called trademarks include logos, symbols, names, phrases, etc.

Moreover, you must know that having a trademark does not mean that you own a logo or a symbol. It also does not mean that you can prevent other organizations out of your domain from using the same logo, word, or any other form of trademarks.

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What is the purpose of a trademark?

A trademark’s purpose is to help your brand be distinguishable from your competitors. Trademarks allow traders to build a solid reputation amongst their competitors, local in particular. Trademarks also allow your customers to identify the unique source of your products or services.

In addition to this, trademarks also help your brand to be more visible, and unique in the market.

Registered VS non-registered trademarks

There are two types of trademarks, registered and non-registered. The term non-registered trademark is also interchangeable with owning a trademark. Owning a trademark only gives you “specific rights” which are not globally applicable.

Moreover, unregistered trademarks can cause several problems, as there is a chance that you might copy someone else’s trademark.

Registered trademarks make sure that you get all the business protection rights. A registered trademark also protects your brand from being copied and forged. It saves both your efforts and reduces overheads.

How to register a trademark?

Each country has its system through which you can register your trademark. However, registering your trademark is not necessary, but it adds status to your business. Moreover, if you are a well-known brand or business, you must register your trademark.

As mentioned earlier, registered trademarks give you protection rights. You can use these rights to charge other brands if you see them copying your trademark. If you want to expand your business, you can register your trademark using an international system.

Difference between trademark symbols TM, SM, and ®

TM, SM, and ® are all trademark symbols. The symbol ® helps customers your trademark is a registered trademark. Hence, it makes your brand more trustworthy and genuine in the eyes of the customers.

While TM and SM allow you to claim that the trademark you are using is yours. The symbol TM is associated with goods, while the symbol SM is related to services. However, the symbols TM and SM do not help you comply with the trademark law. That is why you should register your trademark as soon as possible.


The above-specified are all the things that you must know about trademarks. Make sure to choose a unique trademark to make a solid impact. Contact Colorado Web Impressions for questions or website help at 719-419-3935.

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Chris Heidlebaugh

Chris Heidlebaugh is the owner and operator of Colorado Web Impressions, a local, Colorado digital marketing agency in Colorado Springs, CO.


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