Case Study
HVAC Company: From Invisible to Fully Booked
Background
A Colorado Springs HVAC company relied on word of mouth and slow seasonal demand. Their website was outdated, their Google Business Profile was unoptimized, and their competitors dominated local search.
Challenges
• Website didn’t rank for “HVAC repair Colorado Springs”
• Little to no organic traffic
• Competitors bidding aggressively on ads
• No tracking, no analytics, no local SEO structure
• Unclear service descriptions
• Reviews were scattered
Our Strategy
Rebuilt a fast, mobile-optimized site.
Organized service pages for AC repair, furnace repair, boiler repair, and installation.
Optimized Google Business Profile with categories, services, photos, and weekly posts.
Added local landing pages for surrounding cities (Monument, Fountain, Falcon).
Created content clusters and FAQs for AI search visibility.
Implementation
• Website rebuilt using a lightweight & SEO-friendly design
• Schema (LocalBusiness, Service, FAQ, Review) added site-wide
• 40+ photos optimized and added to GBP
• Internal linking created for every major service
• Review system implemented to increase 5-star ratings
• Heat map tracking installed and analyzed
Results After 90 Days
✔ 280% increase in organic traffic
✔ Ranked #1–3 for 19 high-intent HVAC keywords
✔ GBP views increased from 9,400 → 32,700
✔ Lead volume increased so much they had to add a new technician
✔ Their slow season became their busiest quarter ever
Tools Used
Google Search Console, GBP, RankMath, heat mapping, speed optimization tools.
Summary
A complete SEO and local optimization overhaul helped this HVAC company dominate their city and outperform larger competitors.
Case Study
Garage Door Company: Doubled Leads in 60 Days
Background
A Colorado garage door repair company relied heavily on HomeAdvisor and paid leads. They wanted to escape dependency on third-party lead brokers.
Challenges
• Zero organic ranking
• No keyword structure
• Slow website with poor mobile performance
• No reviews strategy
• Competitors flooding the market with ads
Our Strategy
Build a local SEO-driven website with a “city + service” architecture.
Create strong service pages: spring repair, opener installation, emergency service.
Add structured call-to-action buttons on every section.
Optimize GBP for real-time local intent keywords.
Implementation
• Rebuilt site using fast hosting & optimized images
• Wrote high-converting service pages
• Added schema for every service page
• Created city pages for Gunnison, Pueblo, and Colorado Springs
• Implemented a 60-day review campaign
Results
✔ Leads doubled from 35/month to 76/month
✔ Ranked #1 for “garage door repair Pueblo”
✔ GBP call volume increased 153%
✔ Stopped spending on HomeAdvisor completely
✔ Cut monthly marketing costs by over $1,200
Summary
By rebuilding their site with local SEO as the foundation, they became one of the top-ranking garage door companies in their service areas.
Case Study
Dentist: 5,000+ Organic Visitors Per Month
Background
A Colorado dentist wanted to grow new patient appointments and reduce their reliance on Google Ads.
Challenges
• Competitors spent $5k–$10k/month on ads
• Website lacked service pages for major treatments
• Slow-loading mobile pages
• Weak rankings for local dentistry terms
Our Strategy
Create service pages for implants, whitening, Invisalign, root canals, etc.
Build city pages for surrounding areas.
Optimize for E-E-A-T using real photos, doctor bio, and reviews.
Improve page speed dramatically.
Implementation
• Rebuilt website using a clean, professional design
• Launched 15+ treatment-specific pages
• Added professional photography
• Installed appointment-request CTA buttons
• Increased review velocity
Results
✔ +5,000 organic visitors/month
✔ #1 rankings for 12 dental keywords
✔ New patient bookings increased by 38%
✔ Reduced ads spend by 50%
✔ Booked calendar for 90 days out
Summary
A strong content structure and local optimization completely shifted their growth trajectory.
Case Study
Landscaping Company: 400% More Leads With City Pages
Background
A landscaping and lawn care company wanted to reach new neighborhoods without spending more on ads.
Challenges
• Ranking only in one small area
• No city pages
• Weak service descriptions
• No seasonal strategy
Our Strategy
Build a full service silo: lawn care, sod, xeriscaping, cleanup, irrigation.
Add 10 city pages based on data from Search Console.
Strengthen the homepage with better trust indicators.
Add photos, before/after galleries, and seasonal content.
Implementation
• Designed a beautiful visual-driven homepage
• Added service boxes with bullets and internal links
• Published optimized city pages
• Added seasonal landing pages (spring cleanup, fall cleanup)
• Optimized GBP with geo-tagged photos
Results
✔ 400% more leads in spring & summer
✔ Ranked in 8 surrounding cities
✔ Homeowner conversions doubled
✔ Stopped using paid ads entirely
Summary
City pages + clear service pages = complete turnaround.
Case Study
E-Commerce Brand: $500M+ Client Support
Background
A large U.S. brand with over $500 million per year in revenue needed support with web development, security, and digital strategy.
Challenges
• Massive product catalog
• High server demands
• Cybersecurity vulnerabilities
• Slow product pages
• Complex funnel architecture
Our Strategy
Streamline product architecture and page structure.
Improve security posture using best practices from Chris’s Master’s-level training in Cybersecurity.
Improve website speed for high-traffic events.
Optimize user experience to increase cart conversions.
Build internal systems for marketing teams to operate more efficiently.
Implementation
• Code optimization & security patches
• Improved caching & CDN distribution
• Product re-categorization
• QA testing across devices
• Worked with marketing leads on conversion flow
Results
✔ Faster site during peak traffic
✔ Improved security & risk mitigation
✔ Streamlined internal workflow
✔ Better conversion rates & reduced bounce rate
✔ Higher overall revenue performance
Summary
High-level technical expertise allowed us to support a massive revenue-generating brand with stability, performance, and security.
Case Study
Electrician: 3X Lead Growth & Consistent Monthly Calls
Background
A Colorado electrical contractor serving residential and light commercial projects struggled to generate consistent leads. Their website was outdated, slow, and lacked trust signals. Competitors with stronger online visibility were taking the majority of new-construction and service calls.
Challenges
• Not ranking for “electrician near me” or major service terms
• Unoptimized Google Business Profile
• No separate pages for key services (panel upgrades, rewiring, lighting)
• Little to no reviews
• Seasonal fluctuation causing unstable revenue
• No tracking for calls or conversions
Our Strategy
Rebuild the website with a trustworthy design featuring real photos, badges, and certifications.
Create individual service pages for electrical panels, EV chargers, lighting installation, rewiring, and emergency service.
Build city-specific pages for the contractor’s full service region.
Optimize GBP with categories, service attributes, service areas, and weekly posts.
Implement a structured review system to increase trust and click-through rate.
Install call tracking and heat mapping to improve conversions.
Implementation
• Launched a fast, mobile-first electrician website
• Added LocalBusiness, Service, and FAQ schema
• Replaced stock images with actual project photos for EEAT
• Published 10+ surrounding city pages (Monument, Falcon, Peyton, Castle Rock)
• Wrote high-value FAQs to target AI search recommendations
• Added prominent CTAs and phone buttons on every scroll
Results After 90 Days
✔ Ranked #1–3 for “electrician [city]” across 7 locations
✔ 3X increase in total monthly leads
✔ 212% growth in Google Business call volume
✔ Increased repeat service requests due to better online presence
✔ Gained 40+ new 5-star reviews
✔ Became the preferred electrician in multiple neighborhoods
Summary
By improving visibility + credibility, we helped this contractor become the go-to option for service calls and new installations.
Case Study
Law Firm: Doubled Consultations Through Local SEO & Authority Content
Background
A Colorado law firm (personal injury, DUI, & criminal law) was overly dependent on paid ads, which were expensive and inconsistent. Their website lacked legal authority signals, and competitors dominated the top organic and map results.
Challenges
• Very competitive market — PI + DUI
• Website lacked long-form, authoritative content
• No individual pages for specific case types
• Poor mobile performance
• Weak online reputation (few reviews)
• Not ranking in Google Maps
Our Strategy
Rebuild the website to look authoritative, modern, and accessible.
Add long-form legal content to help Google & AI tools understand the firm’s expertise.
Create full service silos for:
– Personal injury
– Car accidents
– DUI
– Criminal defenseAdd supporting FAQs using FAQPage schema.
Build location pages for each county & city they served.
Optimize their Google Business Profile for “attorney” + “law firm” keywords.
Launch a review growth program to boost trust.
Implementation
• Built 20+ optimized legal service pages
• Added schema for LegalService, FAQ, Attorney, BreadcrumbList
• Published city & county pages with jurisdiction-specific content
• Added attorney bio pages to increase EEAT
• Fixed technical SEO, Core Web Vitals, and internal linking
• Published educational blogs aligned with Chris’s principles
Results After 120 Days
✔ Website consultations doubled
✔ Ranked #1 for “car accident lawyer [city]” and “dui attorney [city]”
✔ 300% increase in organic traffic
✔ Google Maps ranking improved from position 17 → position 2
✔ 60+ new 5-star reviews added credibility and improved conversion rate
✔ Reduced Google Ads spend by 40% while maintaining case volume
Summary
By strengthening credibility, content depth, attorney bios, and local SEO, the firm quickly began outranking competitors with much larger budgets.