Thornton's most valuable conversion is a new resident in their first 90 days
Thornton households turn over fast — new arrivals make 8–12 service-provider decisions in their first 3 months (HVAC tune-up, plumber, electrician, dentist, pediatrician, lawn care, garage door, gutter cleaning, pest control, roofer). The provider who wins the first call usually wins the next several through referral and repeat. Thornton sites that win this moment have phone, hours, service area, and proof above the fold — visible without scrolling on a phone.

