Colorado Web Impressions — Colorado Springs digital marketing agency
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Editorial Policy & Fact-Checking Standards

Editorial policy, fact-checking, and corrections

Last updated: April 26, 2026. Every article on the Learn (Blog) is owner-written, fact-checked, and dated. Here's exactly how we research, review, update, and correct what we publish.

Who writes the articles

Every article on the Learn (Blog) is written by Chris Heidlebaugh, owner of Colorado Web Impressions, with 25+ years of hands-on experience building, ranking, and converting websites for Colorado small businesses. We do not outsource writing, we do not use AI-generated drafts as published content, and we do not publish guest posts or sponsored articles.

How we research and fact-check

  1. Primary sources first. When we cite a Google policy, algorithm behavior, or platform rule, we link to or reference Google’s own documentation, official help center articles, or public statements from named Search/Maps team members.
  2. Real client data. Pricing ranges, ranking timelines, conversion benchmarks, and review-volume numbers come from work we have actually shipped for Colorado clients — not from secondhand industry surveys.
  3. Owner review. Chris personally reviews every article before publication. Every claim about “what works” has been tested on a real Colorado business, not lifted from a SaaS company’s blog.
  4. No affiliate or pay-to-play recommendations. When we name a tool, vendor, or platform, we do not earn a commission. If that ever changes, we will disclose it inline.

Update cadence

Local search, Google Business Profile, and AI search change quickly. Our update process:

  • Quarterly review. Every Learn (Blog) article is re-read at least once per quarter and updated if anything material has changed.
  • Event-driven updates. When Google ships a confirmed core update, a Maps policy change, or a meaningful AI search shift, affected articles are updated within 30 days.
  • Visible dates. Every article shows its Published date and, when it differs, its Updated date, in proper <time> tags. The same dates are emitted in the Article schema for AI tools and search engines.

Correction policy

We get things wrong sometimes. When we do, we fix them in public, not quietly:

  • Material errors (a wrong number, a wrong rule, a wrong quote, an out-of-date policy claim) get corrected in the article body and the Updated date is bumped.
  • Significant corrections are noted with a brief “Correction:” line at the bottom of the article so readers can see what changed.
  • Typos and small clarifications are fixed without a correction note, but the Updated date is still bumped.
  • Removed content. We do not memory-hole articles. If a piece is no longer relevant, it is updated, redirected to a current article, or marked as archived — never silently deleted to break inbound links.

How to report an error or request a correction

If you find a mistake, an outdated claim, or a broken link in any Learn (Blog) article, please tell us. We read every message and respond personally.

Please include the article URL, the specific claim or sentence in question, and a source if you have one. We aim to acknowledge corrections within 2 business days.

AI usage disclosure

We use AI tools internally for research, outline scaffolding, grammar checks, and image generation for diagrams and OG images. We do not publish AI-generated article bodies. Every paragraph on the Learn (Blog) was written or rewritten by Chris. If we ever change that policy, this page will be updated first.

Our standards in one sentence

If we wouldn’t tell a paying client to do it, we won’t publish it.