Our methodology
Five steps. No mystery.
Every Colorado Web Impressions engagement follows the same playbook — written down, repeatable, and tied to outcomes you can measure in calls, form fills, and booked jobs.
- Step 0130 minutes · same week
Free 30-minute strategy call
We start with a real conversation — no slide deck, no sales pitch. Chris reviews your site, your Google Business Profile, and your top competitors live, and tells you what's actually holding you back.
- Live audit of your website on the call
- Live look at your Google Business Profile
- Honest read on whether we're the right fit
- If we're not, we tell you who is
- Step 023–5 business days
Custom marketing plan
We build you a written plan that names exactly what to fix, in what order, and what each piece is worth to your business. No retainers, no mystery line items, no jargon.
- Prioritized list of fixes (web, SEO, GBP, ads)
- Plain-English explanation of why each one matters
- Realistic timeline and price for each piece
- What you can do yourself vs. what we should do
- Step 032–6 weeks for most builds
Build / fix / launch
We do the work in-house, hand-coded, with weekly check-ins. You see progress as it happens — no black-box agency reports, no junior team you've never met.
- Hand-coded website (no page builders or bloat)
- Google Business Profile rebuilt from scratch
- On-page SEO + schema + Core Web Vitals
- Service-area landing pages where they earn rank
- Weekly progress check-ins with the owner
- Step 04Monthly cadence, ongoing
Track, tune, and report
We measure what actually moved — calls, form fills, booked jobs — not vanity metrics. Reporting is monthly, plain English, and tied to revenue.
- Monthly report tied to calls + booked work
- Rank tracking for the keywords that matter
- Core Web Vitals + mobile performance check
- What we changed, what we'll change next
- Step 05Every 90 days
Refine quarterly
Every 90 days we revisit the plan against what the data is showing — what's earning, what isn't, what to expand. You always know what's next and why.
- Quarterly strategy review with the owner
- Updated 90-day plan with revised priorities
- Honest assessment of what's not working
Want to see step 1 on your own business?
Book a free 30-minute strategy call. We'll audit your site, Google Business Profile, and top competitors live — and you'll walk away with a clear next step whether you hire us or not.
Book a free strategy callReady to get more leads & sales?
Book a free 30-minute strategy call. We'll audit your current marketing, show you exactly where the leaks are, and outline a clear plan to grow your Colorado business.