How to fix wasted Google Ads spend for Colorado businesses

Chris Heidlebaugh has audited and fixed Google Ads accounts for Colorado businesses for years. The same few problems waste most of the budget.

By Chris Heidlebaugh, Owner6 min readPublished

Check your locations

Ads showing outside your service area burn money. Set locations to people in your towns, not people interested in them.

Tighten your keywords

Broad keywords pull in job seekers, DIYers, and unrelated searches. Review search terms weekly and add negatives.

Track real calls and forms

If you can't see which ads bring calls, you can't fix anything. Set up call and form tracking first.

Send clicks to the right page

An ad for water heater repair should land on a water heater page, not your homepage.

Own your ad account

Your ad account should be in your name so your history stays with you.

Where we help google ads companies

Ready to talk? Request a quote or call (719) 419-3935.

Pikes Peak / Colorado Springs

Pikes Peak Contractor Marketing

Serving Colorado Springs, Monument, Falcon, Peyton, Woodland Park, Black Forest, Fountain, Security-Widefield, Manitou Springs.

South Metro / Douglas County

South Metro Contractor Marketing

Serving Castle Rock, Parker, Highlands Ranch, Lone Tree, Littleton, Greenwood Village, Centennial, Meridian.

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