Changelog
What we shipped, learned, and improved.
A running, dated log of what we've changed across the site, our services, and our methodology. Updated monthly.
- Site update
- • Added /case-studies/$slug individual pages with Article schema and full @id graph linkage to the Organization and Person entities.
- • Launched /team, /how-we-work, /press, /guarantees, /faq, /community, and /learn/glossary — closing the E-E-A-T trust-page gap site-wide.
- • Wired sticky 'Get a Free Strategy Call' CTA into city and industry pages with local-context button text.
- Schema & GEO
- • Implemented sitewide Organization, LocalBusiness, and Person JSON-LD with consistent @id values across every page.
- • Added WebSite schema with publisher linkage for AI search engines (ChatGPT, Perplexity, Gemini).
- • Validated entity graph integrity — all city, industry, and service pages now reference the same canonical Organization node.
- Local pages
- • Built per-city testimonial blocks for all 13 Colorado service-area pages (Colorado Springs, Denver, Pueblo, Castle Rock, Monument, Fort Collins, Boulder, Parker, Aurora, Lakewood, Thornton, Arvada, Westminster, Centennial).
- • Added unique highlight metrics and neighborhood-specific quotes per city — no recycled stock testimonials.
- Performance
- • Migrated to TanStack Start v1 with full SSR for every route — Core Web Vitals now in the green across the site.
- • Added Elfsight live Google Reviews widget on /reviews, home, and city/industry pages.
- • Added Google Tag (gtag.js) for sitewide analytics with proper preconnect hints.
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