Boulder reads — your typography and content architecture matter more than your hero image
Average Boulder service-business page session runs 2–3× the Front Range average. Boulder buyers scroll, read, compare, and reread. That means the design priority is editorial: clean typography, generous line-height, scannable headings, real image captions, and content density that holds up to long sessions. The 'flashy hero with three CTAs' template that converts in Pueblo or Aurora actively underperforms in Boulder.

