New business website checklist: launch in 30 days

Week 1: legal + foundation

• File LLC with Colorado Secretary of State ($50). Full guide.
• Get EIN from IRS (free, 10 minutes).
• Register yourbusiness.com in your own name at Namecheap or Cloudflare ($12–$20/year).
• Set up business email (Google Workspace $6/user/month).
• Claim and verify Google Business Profile. GBP setup.
• Open business bank account.

Week 2: content + assets

• Write 1 sentence answers to: What do you do? Who do you do it for? What makes you different? Where do you work?
• List every service you offer (don't underestimate — each missing service is a missed search).
• Take 15–25 real photos: you, your team, your truck/storefront, before/afters of recent work.
• Collect 3–5 customer testimonials with full names and cities.
• Pick build path: DIY platform, freelancer, or custom agency.

Week 3: build

• Home page with a clear headline answering "who you are, what you do, where you work."
• Services pages — one per major service (not a single combined page).
• About page with real photos and the founder's story.
• Contact page with phone, email, form, hours, and map.
• Service area pages if you cover multiple cities. Why these matter.
• Schema markup (LocalBusiness, Service, FAQPage) — handled by a competent agency by default.
• SSL certificate, mobile testing, page speed check.

Week 4: launch + first SEO push

• Submit sitemap to Google Search Console.
• Submit to Bing Webmaster Tools.
• Get listed on the top 10 citations: Yelp, Facebook, Apple Maps, BBB, Angi, Nextdoor, Yellow Pages, Foursquare, Chamber of Commerce, industry directory.
• Ask 5 happy customers for Google reviews. How to ask the right way.
• Set up Google Analytics 4 + call tracking.
• Write 1 blog post or service spotlight per month going forward.

What to skip in the first 30 days

• Paid ads. Don't run Google Ads to a site less than 2 weeks old — wait for tracking and content to stabilize.
• Complex automations. Email funnels, chatbots, CRM integrations — add them after you have leads to nurture.
• A perfect logo. Launch with a clean wordmark; refine the brand in month 4.
• A blog with 20 posts. One thoughtful post beats ten thin ones every time.

Related guides

• First-time website owner's guide
• Starting a business in Colorado
• Web design cost in Colorado
• Setting a marketing budget
• Local SEO guide for new businesses
• Franchise location website guide

Work with us

• Web design — custom builds for Colorado businesses
• SEO and local SEO — get found on Google
• Google Maps optimization
• Transparent pricing